Deed of Undertaking Essay

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Corporate Communication Essay

Introduction The organization which this report will be based on is called Mirihi Island Resort. Mirihi Island Resort is a five star resort located in a secluded island in South Ari atoll of Maldives. It consists of 36 rooms from 6 are beach villas and the remaining 30 are water villas. This resort is under Crown Company (Mohamed, 2014). There are total of 145 staffs mixed from all levels. 60% of the staffs are from Maldives and the rest of the staffs are from India, Sri Lanka, Bangladesh, Nepal, Germany, Switzerland, Netherlands, China, Thailand and etc. Their slogan is â€Å"Mirihi as â€Å"unique† as you†. Like as said in the slogan, Mirihi is a very unique resort. No wearing of shoes or sandals, no motorized water sports, no night animation and no TV’s in the room makes their customers feel like being in Maldives and unique (Mohamed, 2014). Vision Mirihi’s vision is to be always on top of all the Maldivian resorts in service and standard wise to make challenging for other hotels. To be most quiet and peaceful resort in the country as well never pushes on sales. Respect all different culture by providing the same levels of services. Staffs will be well trained for an excellence services and try utmost to motivate the staffs by whichever possible way (Mohamed, 2014). Mission In this highly developing tourism industry; their aim is to keep the guests satisfaction up to the standard while providing services in a quick and efficient way. Focus on improving service standard by observing difference between the resorts and from guest’s feedbacks. Maintain the cleanliness of the rooms, increasing the food quality rapidly, continuous updating the information and training for the staffs, flexibility, making customer feels special and as well â€Å"everything is possible† attitude will be the best advantages to achieve the goals. Never stop trying until achieve the goal (Mohamed, 2014). This report will be evaluating and analyzing the corporate communication of Mirihi Island Resort. Discussion Definition of corporate communication Corporate communication is managing an organization’s internal and external communications with the purpose of establishing and maintaining favorable reputations with its various audience to the mutual benefits of both and to its improved competitive advantage (Kalahub, 2009), (Richard, 2000). Corporate communication includes advertising, public relations and marketing, marketing communications, but they all function under a managed perspective (Kalahub, 2009). Functions of corporate communication There are many functions of corporate communication. Among some of them are discussed below. Media Relations Among all the functions this may be the function for which corporate communication managers are well known. It is because they are engaged in the media relation works, where they have to write and distribute news releases with responding to media enquiries. Corporate communication manager have to oversee all planning for news conferences. Also the manager has to arrange everything needed for the spokesperson to appear on the local television and the radio programs. In addition to that the manager also have to monitor all the news broadcasters and other outlets to see what the media is talking about the company and have to advise strategies to address misinformation (Frederick, 2014). Public Relations Under public relations fall, building relationships with customers and responding to studies from the public. Here, the corporate communication manager is responsible for providing all the information needed to the general public through newsletters, brochures and other printed materials. He/she also has to manage the company’s website by monitoring the feedbacks given by the public and responding to inaccurate posts or requests for information in order to build a good relationship between the public and the organization (Frederick, 2014). Crisis Communication If something unexpected happened in a company that will be a threat to public  safety or company’s reputation. For such a critical event all staff should be well trained and prepared for it as it will help corporate communication to prepare for it in a short period of time. Corporate communicators mainly works with their own staff to develop crisis communication before any disaster strikes but in case of developing crisis message they should work with different of people or company, it might be a political officials, attorneys or an emergency response person. Therefore it’s the responsibility of corporate communicators to advise senior leaders in a company to manage the crisis (Frederick, 2014). Employee Communications When a company needs to deliver a message to external audience, the corporate communication manager may has to act as employee communications manager. Being that position they have to design printed publications and write emails to announce company news, important information and training opportunities. Corporate communicator also may have to create a focus group to learn what issues the front-line employees are mostly facing. Also they give advices to the senior leaders on how to improve relationships with their staffs and gain support for the initiatives. In general, the corporate communicator manages a company’s Intranet and internal blogs (Frederick, 2014). Investor Relations The main purpose of investor relations is to reassure shareholders that by investing in the company they have taken a wise move, and even though if they don’t want to buy more shares they should continue to hold onto their shares. The importance of this communication is towards the financial success of the company and the decisions it makes that lead to growth. Therefore the employees involve in investor relations has prepare regular financial and management reports and briefs for the financial media (Scotter, 2014). Internal Communication In the internal communication the corporate communicator has to focus on aligning staff with the organizational values and purpose. Therefore, the corporate communication manager has to arrange staff conferences with senior managers, sharing stories on the company intranet and organizing award schemes to reinforce organizational values. Internal communication often  mediates with media relations, sharing positive coverage internally to raise morale (Scotter, 2014). Corporate Advertising Corporate advertising is any advertisement that focuses more on public relation than sales promotion. The purpose of the advertisement is to build a company’s image, reputation and presence among the general public or within the industry. Corporate advertising is regarded as one of a variety of communication tool that is used to promote the desired corporate brand’s corporate identity rather than promoting company’s specific products or services (Zulhamri, 2012). Public Affairs In an organization at the local, state and federal level, all the sectors are subject to laws and regulations. Therefore, public affairs staffs’ job is to forward organization’s case for amendments to existing legislation. In some cases they have to campaign for new laws as well. For this reason public affairs staff’s job often work with media relations to run integrated campaigns (Scotter, 2014). Definitions of Identity, Image and Reputation Identity A company’s identity is what the company is, the way the company is being recognized and the characteristics that defines the company (Corp, 2014). For example the company’s name is a part of its identity. Image An image of an organization is the perceptions that different people hold of an organization. Such perceptions differs depending on how well people know the organization. Some perceptions are derived from people’s individual experiences and impressions of the organization and also by the marketing and communication activities (Bailey, 2008). For example when someone says Rolex watch the first thing that comes to the mind is the quality and the price of the product. It is because the Rolex watch is commercialized in such a way that people believes that it is expensive hence a quality product. Reputation It is the collection of perceptions about a company that is hold by the stakeholders with whom it relates, both internal and external† (Munich, 2008). For example Apple Company is a very high reputed company, hence they provide high quality products and they have been continuously trying to keep on their standard. Analysis Analyzing using Rep Track Model In every organization it is very important to analyze their image, identity and reputation in order to be successful. To analyze these three things the best tool or model is the Rep Track Model. It is the world’s first standardized tool for tracking reputation of globally across stakeholder groups. It tracks 23 key performance indicators grouped around 7 reputation dimensions that is effective in getting stakeholders to support the company that has been proven by researchers. The following diagram shows an illustration of Rep Track Model. The seven reputation dimensions will be used to analyze the reputation of the selected company, Mirihi Island Resort. Product/Services Mirihi is a service oriented company. Reviewed by many customers that has been to Mirihi, they have a high quality service which fulfills customer requirements and their needs. Compare to other top most leading resorts, Mirihi has high prices for their packages, compare to their service. Because in Mirihi there are no televisions available in the room and the rooms are not so big. It’s not because they can’t afford it or they don’t want to give that service. It is because they want their customers to get the chance to be relaxed without being engaged to the news and other media entertainments. On the other hand they provide high speed Wi-Fi so they can be in touch with their family and friends. However their customers are very much comfortable and happy with their service. Innovation Mirihi is the first resort in the Maldives who provided the service of encountering whale sharks for their customers. And they keep trying to come up with new innovations to make their services more and more unique. They are very flexible for their customers, can come up with their own ideas of  different activities or services. Also they always try to change their way of giving services. Workplace If any one goes through the reviews about Mirihi Island Resort it will see from all the comments about their wonderful staffs and their fantastic service. This shows that how happily the staffs are working in order to build the reputation of the company. Mirihi management always make sure that their employees are well trained and highly motivated. Therefore they frequently conduct training sessions for all the staffs including top management staffs. They don’t discriminate between their staffs, they distribute early bonus and salary increments equally and fairly. Mirihi gives full support for the staffs who wants to invent things and those who wants to study as well. Mirihi staffs has the opportunity to internally change their positions. Governance In Mirihi they have general session in every month to share their achievements, financial situations, about the allowances starting from the last four years so that it is easy to compare and about all the upcoming programs or events. They are very transparent as they always tell exactly the situation with the government regarding the taxes to their staffs. And they prepare annual report and submit it to the government and also they pay taxes on time. They make sure that their staffs are aware and follow the rules and regulations public by the government. Citizenship Mirihi is a very environmentally friend company. They never cut down the trees and according to their policy cutting down the trees are prohibited unless it is very necessary. They have very strict rules for the guests not to stand on the corals, not to collect anything from the sea, not to put anything in to the sea and not to feed the fishes. And the guests are Leadership In Mirihi they have charismatic Managers. From the management they always make sure that they keep on the standards or improve their level to get on the top most. Whenever they face any issues or threats they overcome it making suitable strategies. They make sure that their staffs are comfortable  with their given resources. Performance They have been as the top resort on the famous travelling website for almost one year. At the moment also they are in the top six. From this clearly can be seen that they performed well with high profitability. Monthly and annually they make huge profit compare to their expectations and therefore they are able to provide early bonus to their staffs with an amount of around MVR10,000 for each staff. Their market share has been growth, still being among the smallest resorts in the Maldives. Recommendation Even though Mirihi is a profit gaining and reputed company, there are few things that they need to improve. †¢They need to have corporate communication department to analyze their re †¢They should conduct performance appraisals or evaluate their staffs performance more frequently and give feedbacks on their performance so that they know what are things that need to be improved. †¢Mirihi should provide a 24 hour room service to make their service better since they don’t have a 24 hour restaurant or a bar. †¢There are not enough sun beds on the beach for the guests to enjoy the sun bath. So they should provide more sun beds on the beach. †¢Finally the guest Wi-Fi and the staffs Wi-Fi is very slow and the guest Wi-Fi is not available most of the areas like specially in the spa. So they should provide Wi-Fi to the most areas so that their service could be more improves. And the Wi-Fi should fast. Bibliography Bailey, S. R. (2008). InternationalEncyclopedia of Orgnaization Studies. SAGE publications, Inc. doi:http://dx.doi.org/10.4135/9781412956246 Corp. (2014). Your Dictionary. Retrieved from Your Dictionary Web site: http://www.yourdictionary.com/identity Frederick, A. (2014). Small Business.chron. Retrieved from Small Business.chron Web site: http://smallbusiness.chron.com/functions-corporate-communication-department-23716.html Kalahub. (2009, November 07). Slide Share. Retrieved from Slide Share Web site: http://www.slideshare.net/9924927019/corporate-communication-2444333

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Consumers and insurance benefits issues paper Essay

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Mock IRB Proposal for Experimenta Psychology Class Essay

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Problems of farmers in present day of Life Essay Example for Free

Problems of farmers in present day of Life Essay We think of farms as always being there. Food will always be grown. Our countryside will be full of cows and crops just like it always has been. The fact is that this may not be true. Farmers are faced with the growing costs to run their farms. These costs include taxes, insurance, and regular farm costs. When we visited a farm, the farmer said that this was one of his main concerns. and not the weather conditions like we thought. Farmers are being offered big money to sell their farms. Companies that are building lots of houses and condominiums buy up farm land so that city people can move into the country. They break up the farm land into smaller pieces of land. In the picture on the right, you will see an example of how housing developments are gradually taking over valuable farm land. With more people traveling and moving into the country, more roads need to be built. Roads take up land, too. Many times the land is farmland. So, the farmer is offered lots of money to sell their land. The high taxes and farm costs make this look good to farmers. Another big threat is roads that go around cities. These are called loops or bypasses. These use up farm land, parks, and green spaces edging our cities. This has had a terrible track record over the past few years, although many mayors and members of Congress now want to build more. As a nation, we should stop giant highways and promote new transportation that helps the economy and the environment. We interviewed former Congressman and former head of the New Jersey Turnpike Authority Neil Gallagher who said, New Jersey used to make awful smells that would spread across the area from a major pig farm in Secaucus. A plan then was made by Governor Al Driscoll to run a highway through New York State to the crossing of the Delaware River to take out the traffic on Highway Number 1. In order to build these roadways, all the roads had to connect and pass through Secaucus which had to be the hub of the highway. In order to do this, the government had to buy all the pig farms in Secaucus. Mr. Gallagher remembers that several laws were passed: A new organization was formed called the New Jersey Turnpike Authority. Creation of an organization that would buy the farms at a fair price. Allowing the turnpike to sell bonds to raise money to buy the land and  build the road. The bonds would be paid for by the tolls that were collected on the turnpike. [Two thirds of the money came from out-of-state drivers.] The result of the New Jersey Turnpike Authority closing down the farms was that we lost the farm land, and the new use of that land resulted in the greatest economic boom that the state of New Jersey had ever seen. The road itself created all new jobs throughout the state and in Secaucus itself. Let’s use the New Jersey Meadowlands sports complex as an example. This land became some of the most valuable land in the metropolitan area when the Meadowlands [including Giant Stadium, the race track, and Continental Arena] was built where pig farms used to be. Mr. Gallagher feels that, â€Å"Sometimes the price of progress is finding a better use of land that benefits more people at the expense of a more rural and quiet way of life. The threat to farming had to be raised for the people of the state. This is one example, but a balance does have to be set from nature and a growing society.† Many people would agree with Mr. Gallagher’s statements and many others would not. No matter where you stand on the loss of valuable farmland to development, you need to always be concerned about the future of our farming communities.

The Victorian Era and the French Lieutenants Woman Essay Example for Free

The Victorian Era and the French Lieutenants Woman Essay The French Lieutenants Woman is a 1981 film of historical fiction, contrasting present day relationships, morality and industry with that of the Victorian era in the 1850s. It is an adaptation of a novel by John Fowles, the script was written by Harold Pinter. The setting is in England, Lyme and London specifically, where Charles, a Darwinian scientist is courting the daughter of a wealthy businessman. The film depicts Charles as somewhat of the laughingstock with the rich citizens of Lyme who regard his profession as folly. His future father-in-law offers him a position in his shipping company which is expanding to Liverpool and Bristol. The scenery in this portion of the film depicts frantic building going on in the background fitting with the period of the Industrial revolution. The film within a film concept has two actors playing the characters in the film The French Lieutenants Woman but also follows the actors relationship with each other. This presents a contrast between the present day (1981) with the Victorian era. In her research on the Victorian era in the film, the actress Anna states that in 1857 there were over 50,000 prostitutes in London. Sarah Woodruff, the French Lieutenants woman, is seen as a morally deficient woman, likened to a prostitute, and goes to work for a rich and pious woman. This woman, Mrs. Palfrey (I think) describes Sarahs actions of walking in the under cliffs and staring out at sea to be sinful. She states there is a vast difference between those people from the country and those from London and says there are gross disorders in the streets. This division between what is acceptable in Lyme versus London is seen when Charles is present for tea with his fiance and Mrs. Palfrey, and is scolded for his servants attraction to a country girl. There is an obvious division between the upper and lower class which is depicted in Mrs. Palfreys treatment of her servants and Sarah. The prudent relations between male and female in the Victorian era are depicted in Charles behavior towards his fiance, for example he asks permission to see her alone in the conservatory. The treatment of women during this period is demonstrated in Sarah Woodruff, that she is labeled a whore, when in fact we find out later, she was as much a virgin as Charles former fiance. Charles falls in love with Sarah Woodruff, offering to pay for an asylum for her treatment. He ends his engagement, and interestingly he has to appear in a court and be labeled a scoundrel. When Sarah Woodruff disappears, he looks in London, waiting as the factory women get out of work at 5:00 p.m. Presumably, according to the history of this era from the Longman Anthology, most workers would have gone to work as early as 4:00 a.m. that morning (1826). The faces of the women provide a poignant message of the working conditions of that period. Charles also goes to a prostitution area searching for Sarah. He does not find her there, but earlier in the film he had asked her why she didnt just leave Lyme and all the condemnation and accusations of the townsfolk. Sarah stated that if she went to London, she knew what she would become. In the film there are beggars in the streets and London is depicted as a dreary place to live. Sarah Woodruff, turns her name around to become Mrs. Roughwood and Charles eventually finds her. The contrast in this film is interesting as both actors sleep with each other though they both apparently have committed relationships. In the end, the male actor seems ready to forsake his marriage for a relationship with the actress, Anna. He mistakenly calls out Sarah when she leaves, so it appears he was having difficulty separating fact from fiction. This film was accurate historically in my opinion, with what I have read this term in the Longman Anthology which states that in the Victorian era working conditions necessitated reform in the 1840s (1793). The Atlas of Literature describes London in the period in which this film is set as gentility and beggary, great spaces and cramped crooked streets, leisure and brute work, families and orphans (96). This film did an excellent job of contrasting the idle rich in the country and the upper class in London. There was a snobbery that was emphasized, using the servants versus their masters. The condemnation of Sarah Woodruff as a fallen woman was contrasted by the facts that later came out. The stark contrasts in England during the Industrial revolution were evident in this film and I felt it was an interesting piece of historical fiction. Works Cited Bradbury, Malcolm, ed. The Atlas of Literature. New York: Stewart, Tabori and Chang, 1998. Damrosch, David, ed. The Longman Anthology of British Literature. New York: Longman, 2000. The French Lieutenants Woman. Dir. Karel Reisz. Perf. Jeremy Irons and Meryl Streep. United Artists, 1981.

Reflecting on Individual Professional Practice with Gibbs cycle

Reflecting on Individual Professional Practice with Gibbs cycle For the purpose of this essay, I will use Gibbs (1988) Reflective Learning Cycle to reflect on an aspect of individual professional practice, which requires development in preparation for my role as a Registered Nurse. Gibbs (1988) Reflective Learning Cycle encourages a clear description of a situation, analysis of feelings, evaluation of the experience and analysis to make sense of the experience to examine what you would do if the situation arose again. To keep within the Nursing and Midwifery Council (NMC) Code of Professional Conduct guidelines (2008a) and to maintain confidentiality the use of names or places will not be used throughout this essay. Description Whilst on placement working on a general ward during my third year I was asked to research a drug I was unsure about by my mentor. On my way to research the drug I was approached by a health care assistant who asked me if I could assist her with a patient who was lying in a soiled bed. I chose to help the health care assistant as I thought this was priority as I could look up the drug at any point in the day as it was for my own learning and development and wasnt urgent. After I had helped the health care assistant, my mentor asked if I had researched the drug. I explained that I had gone to help the health care assistant and would now look up the drug, which I then did. My mentor then told me that I needed to improve on my time management, as I had not looked up the drug when she asked me to. She carried on explaining that when I become a Registered Nurse I would need to know drugs and what they are used for. This situation left me questioning which was the priority, the patients ne eds or my own professional learning and development. Feelings I automatically assisted the health care assistant in making the patient comfortable as I felt that this was the priority over researching the drug. I remember thinking that I could do this at home if the ward became busy. I felt annoyed with myself for not speaking up to my mentor about the issue as I had thought I had made the right decision to help the patient. I was concerned about the patients comfort and felt I could not justify leaving the patient lying in a soiled bed because I had to research a drug. Nurses need to be able to justify the decisions they make (NMC 2008a). After the incident, being told by my mentor that I needed to improve on my time management skills because I chose to assist the health care assistant confused me a little. This practice experience made me feel as though I needed to learn and develop more regarding my time management skills. I decided I would have to research into the meaning of time management as I thought that my time management skills were fine. I was always on time for my shift and I would make a list of the jobs I needed to do and prioritise them. This experience made me question how I was prioritising my workload at present. Evaluation I chose to assist the health care assistant in ensuring the patient was clean and comfortable and felt that this was the priority in this situation. As an accountable practitioner the NMC (2008a) states you must make the care of people your first concern, treating them as individuals and respecting their dignity which I did. I could understand what my mentor was explaining to me, that as a Registered Nurse I must be able to know what different drugs are and what they are used for. As an accountable practitioner, I must have the knowledge and skills for safe and effective practice when working without direct supervision, recognize, and work within the limits of my competence. I must also keep my knowledge and skills up to date throughout my working life and I must take part in appropriate learning and practice activities that maintain and develop my competence and performance (NMC 2008a). Post-registration education and practice (Prep) is a set of Nursing & Midwifery Council standards and guidance, which is designed to help you provide a high standard of practice and care. Prep helps you to keep up to date with new developments in practice and encourages you to think and reflect for yourself. It also enables you to demonstrate to the people in your care, your colleagues and yourself that you are keeping up to date and developing your practice. Prep provides an excellent framework for your continuing professional development (CPD), which, although not a guarantee of competence, but is a key component of clinical governance (NMC 2008b). Following this experience my concern was which is the priority and which was not and that if I had have researched the drug I would have been leaving the patient in a soiled bed until I had done it. Analysis As Individuals, we do not invent the concept of time, but we learn about it, both as a concept and a social institution, from childhood onwards. In the Western world, time has been constructed around devices of measurement, such as clocks, calendars and schedules (Elias 1992). A study by Waterworth (1995) explored the value of nursing practice from the viewpoint of practitioners, she identified that time with patients is important, but raises the question of how nurses manage their time. The importance of time management will strike me at some point in my career as a Registered Nurse. I will be inundated with work and I will need to evaluate how to manage my time effectively. Time management is a dynamic process. It is constant actions and communications between you and your goals and dealing with changing situations (Brumm 2000). Time management tends to go hand in hand with good prioritisation skills, which mean managing your time, deciding upon priorities and planning accordingly, this can be one of the most difficult skills to acquire (Hole 2009). Managing time appropriately will reduce stress and increase productivity. There are three basic steps to time management. The first step requires time to be set aside for planning and establishing priorities. The second step requires completing the highest priority task whenever possible and finishing one task before you start another. In the final step the nurse must reprioritise what tasks will be accomplished based on new information received (Marquis and Huston 2009). We use planning in all aspects of our lives. In nursing, we often call it a care plan, and nurses use this process to guide their practice. The nursing process, or Assess, Plan, Implement and evaluate (APIE), can be used successfully as a time management tool. APIE is a systematic, rational method of planning and providing care but if you change, the meaning to read it is a systematic, rational method of planning and accomplishing a workable time management plan this can be a great tool for nurses to use to manage their time effectively (Brumm 2000). Assess/Analyze Collect and organise data and form a statement of actual or potential time management needs. Plan/Prioritize Formulate your plan. This involves devising goals and expected outcomes, setting priorities, and identifying interventions to help reach the goals. Implement/Intervene Put your plan into action. Evaluate Assess your outcomes and see how you measure up against your goals. There will be constant demands on my time and attention and it may be difficult to identify exactly what my priorities should be. In patient care, priorities can change rapidly and I will need to be able to constantly re-assess situations and respond appropriately. Priority setting is the process of establishing a preferential sequence for addressing nursing interventions. The nurse begins planning by deciding which intervention requires attention first, which second and so on. Instead of rank-ordering interventions, nurses can group them as having high, medium, and low priority. Life threatening problems such as loss of respiratory or cardiac function are designated as high priority. Health-threatening problems, such as acute illness and decreased coping ability, are assigned medium priority because they may result in delayed development or cause destructive physical or emotional changes. A low-priority problem is one that arises from normal developmental needs or that requires only minimal nursing support (Kozier et al 2008). The assumption is that priorities can be determined, and decisions made as to what is most important, and that this can be followed by appropriate nursing actions. To establish priorities is to question what will be the consequence if this is not done immediately. During this experience questioning what will be the consequence of not helping the health care assistant? The patient would have had to wait whilst I researched the drug and would have been left lying in urine and faeces. This could cause skin excoriation to the patient and they would have been left uncomfortable and undignified. I would not have been providing a high standard of practice and care as stated in the NMC (2008a) and I could be held accountable for this as a Registered Nurse. Urinary incontinence and faecal incontinence should be managed in a manner that is unobtrusive, reliable, and comfortable. The patient will need to be attended to quickly, in order to prevent skin damage, relieve discomfort and restore dignity. Nurses need to be aware of the potential skin problems that may result from incontinence (Baillie 2005). The presence of moisture from urine and sweat increases friction and shear, skin permeability and microbial load (Jeter and Lutz 1996). If a patient has been incontinent of urine and faeces, their interaction can result in the formation of ammonia, leading to a rise in pH and an increase in the activity of faecal enzymes that damage the skin (Baillie 2005). The importance of changing a soiled product promptly in cases of faecal incontinence to prevent skin excoriation has also been emphasised by Gibbons (1996). I must act at all times to identify and minimise risk to patients and clients (NMC 2008a). A research article and news story about student nurses and bedside care produced a phenomenal response on nursingtimes.net. The study authors Helen Allan and Pam Smith (2010) speak out  saying that given the current pressures, qualified nurses are unable to deliver bedside care. The perception is that technical care is valued over and above bedside care as a source of learning for students future roles, leaving them feeling unprepared to be registered nurses. Their research showed that students conceptualize nursing differently to qualified staff because of an intensified division of labour between registered and non-registered nursing staff. As students, we often observe health care assistants performing bedside care and registered nurses undertaking technical tasks. The absence of clear role models leads students to question bedside care as part of their learning and to put greater value on learning technical skills. In relation to my reflective experience my mentor suggested the technical task in researching the drug was the priority in relation to the bedside care of the patient therefore it is not surprising to find that student nurses are unclear as to what is a source of learning in preparation for our roles as Registered Nurses. Helping patients with personal hygiene is one of the most fundamental and crucial relationship-building skills available to nurses, regardless of their seniority and clinical experience, student nurses should embrace these opportunities while we do not have the other time pressures and we can then reflect on our experiences. These skills will prove invaluable in delivering, overseeing and evaluating meaningful, holistic care (Bowers 2009). Registered Nurses hold a position of responsibility and other people rely on them. They are professionally accountable to the Nursing and Midwifery Council (NMC), as well as having a contractual accountability to their employer and are accountable to the law for their actions. The NMC (2008a) code states that As a professional, you are personally accountable for actions and omissions in your practice and must always be able to justify your decisions. The NMC (2008a) code outlines the standards that I must work according to, what is expected of me as a registered professional by colleagues, employers, and members of the public. It also outlines what my professional responsibilities and accountabilities are. I may sometimes be faced with situations, which will require me to challenge, and question things that they are asking me to do if I feel that these things are unsafe or are not in the best interests of the patient or organisation. It is well recognised that it can be difficult to address these issues due to factors such as fear of the consequences, embarrassment, and lack of support like in my experience as mentioned above. Semple and Kenkre (2002) point out that the UKCC (2001) [now the NMC] reported the research of Moira Attree, which highlighted that fact that nurses are often reluctant to raise concerns about standards of care because they feared either inaction or retribution from employers. Nurses may also be inhibited b y fears of being ostracised by the team if deciding to speak out against poor practice. This is another aspect of my individual professional practice, which requires development, and I will try to question situations in the future if I feel they are not in the best interests of the patient. Being overwhelmed by work and time constraints will lead to increased errors, the omission of important tasks and general feelings of stress and ineffectiveness. Time management is a skill, which is learned and improves with practice (Marquis and Huston 2009). Literature on time management in nursing is mainly unreliable, providing a number of tips on how to manage time, along with descriptions of processes or strategies. The order for thinking about the process varies, ranging from setting objectives as the first step to working out how time is being used with the aid of time logs (Waterworth 2003). Determining the importance of tasks or priorities is part of the process, although the stage at which this should occur varies between authors. The main theme in literature is that nurses need to think about their own time management, with the main message being that individual nurses can manage their time. The reality of time management in nursing practice has been subject to experimental investigations, although studies on nurses work organization have found time management problematic, with nurses compensating for lack of time by developing strategies in an attempt to complete their work (Bowers et al. 2001). Conclusion Time management is a dynamic process and tends to go hand in hand with good prioritising skills. If you cannot prioritise you, will waste time and be inefficient. This can cause stress to yourself and your fellow team members, as well as causing potential harm to your patients. An efficient way to organising your time can be to use the nursing process as explained in the essay to Analyze, Prioritize, Intervene and evaluate. After my research into time management and prioritising, I believe that my mentor was wrong to question my time management skills. I had thought about which was the greater priority in this situation and I still believe that the patient was. The patient would have been at risk from skin excoriation and would have been left uncomfortable and undignified. As a Registered Nurse, I will be accountable for my actions and in the future, if the same situation arose again I feel that I would not do anything different other than to speak up and justify my decisions. I identified and minimised risk to that patient and as a Registered Nurse, I will hold a position of responsibility and other people will rely on me. Although saying this, my priorities as a Registered Nurse may be different to those as a student nurse and my continuing professional development will be extremely important. I must make the care of my patients my first concern at all times, treating them as individuals and respectin g their dignity (NMC 2008a). Action Plan With the increasing emphasis on efficiency and effectiveness in health care, how I manage my time will be an important consideration. Time management is recognized as an important component of work performance and nursing practice. As a newly qualified Registered Nurse, I will have to have excellent time management skills and be able to prioritise care appropriately. To achieve this I will: Break down my day to find out how long it takes me to do certain tasks. Using the nursing process as a tool, I will write a list in priority order and cross of tasks as they are completed and I will keep evaluating my list during the shift. I will delegate tasks to other members of the team where necessary. Through the reflection of this experience, I am now aware that I also need more development to challenge and question things that I feel are not in the best interests of the patients. To achieve this I will: I will speak up and justify my actions at all times. I will research more into assertiveness and confidence skills. Word Count: 2867.

Client/Server Architecture and Attributes :: essays research papers

Client/Server Architecture and Attributes The client/server software architecture is a versatile, message-based and modular infrastructure that is intended to improve usability, flexibility, interoperability, and scalability as compared to centralized, mainframe, time sharing computing. A client is defined as a requester of services and a server is defined as the provider of services. A single machine can be both a client and a server depending on the software configuration. This technology description provides some common client/server architectures and attributes. The original PC networks were based on a file sharing architecture, where the server downloads files from the shared location to the desktop environment. The requested user job is then run (including logic and data) in the desktop environment. File sharing architectures work if shared usage is low, update contention is low, and the volume of data to be transferred is low. In the 1990s, PC LAN (local area network) computing changed because the capacity of the file sharing was strained as the number of online user grew (it can only satisfy about 12 users simultaneously) and graphical user interfaces (GUIs) became popular (making mainframe and terminal displays appear out of date). PCs are now being used in client/server architectures. As a result of the limitations of file sharing architectures, the client/server architecture emerged. This approach introduced a database server to replace the file server. Using a relational database management system (DBMS), user queries could be answered directly. The client/server architecture reduced network traffic by providing a query response rather than total file transfer. It improves multi-user updating through a GUI front end to a shared database. In client/server architectures, Remote Procedure Call (RPC’s) or standard query language (SQL) statements are typically used to communicate between the client and server. The following descriptions provide examples of client/server architectures. A unique structure is a two-tier architecture. With two tier client/server architectures the user system interface is usually located in the user's desktop environment and the database management services are usually in a server that is a more powerful machine that services many clients. Processing management is split between the user system interface environment and the database management server environment. The database management server provides stored procedures and triggers. There are a number of software vendors that provide tools to simplify development of applications for the two-tier client/server architecture. The two-tier client/server architecture is a good solution for distributed computing when work groups are defined as a dozen to 100 people interacting on a LAN simultaneously.

Xenophon and Aristophanes: The Results of a Husband’s Desire for Control :: Xenophon Aristophanes Power Papers

Xenophon and Aristophanes: The Results of a Husband’s Desire for Control In Greek society women had little control over their lives. A husband wanted to be able to control his wife so she would run his household as he saw fit, so she did not damage his reputation, and so he knew the paternity of his children. A husband wanted the girl to be closely controlled by her father before she married for the same reasons. Aristophanes’ comedies and Xenophon’s Oeconomicus contain very different depictions of a Greek citizen woman’s life before she is married and during the time shortly after she is married. Both the comedies and Oeconomicus examine how girls were educated, how closely guarded they were in their father’s household, and their willingness to deceive their husbands. In Oeconomicus, Xenophon wrote about the ideal girl, but she was exaggerated in the direction of perfection. In the comedies, however, some the female characters were almost the exact opposite of the girl in Oeconomicus. Even though ideas about how girls were rai sed and how they behaved after they were married are very different in Oeconomicus and in Aristophanes’ comedies, both sets of ideas get at a husband’s desire for his wife to have been closely controlled by her father, and then by him. Aristophanes and Xenophon illustrate this desire by presenting the ideal characteristics of a wife and the characteristics men fear. They also use exaggeration to make the distinction between the good wife and the undesirable wife even clearer. Because husbands wanted their wives to be controlled first by their fathers, and then by them, women spent their entire lives under the control of men. There was also a large difference between how closely guarded by her father Ischomachos’s wife was, compared to the girls in the comedies. Girls were not only guarded to keep them from learning too much, but they were also guarded to keep them away from men so they would not have sex with or be raped by them. Because if a girl was, and after marriage her husband found out, he would be unsure of the paternity of his children. Ischomachos’s wife "had previously lived under diligent supervision in order that she might see and hear as little as possible" (Oeconomicus, VII, 5). She obviously did not leave her house much if her family was making an attempt to have her see and hear as little as possible.

The Unrealistic Portrayal of Women in the Media

Media is one of the most influential aspects of modern society. It plays an enormous role in setting societal standards and depicting how people, especially women, should act and appear. In everything from advertising, television programming, newspapers and magazines, to comic books, popular music, film and video games the media sets unrealistic standards for women. These unrealistic depictions of the role that women must play, and the image that women must have in order to be accepted are drastically affecting societies views and the self-worth of women worldwide.In all forms of media, women are grossly misrepresented. Women are most often shown in the home, performing domestic chores; as sex objects who exist primarily to service men; as the romantic interest; as characters who rely greatly on men; as victims who can not protect themselves and are the natural recipients of beatings, harassment, sexual assault and murder. Women rarely play leading roles or roles of significance in m ovies and television shows, and when they do, they are rarely cast as independent or as a hero.Only 16 percent of films feature women protagonists (Richardson, 2011). In 2012, women represented less than one-third of the speaking characters (Eveleth, 2013). For every one female on screen, there were two and a half men. Women are not given enough positive role models. Even in Disney movies, female characters ride off into the sunset at age 16 with a prince they barely know; sending the message that we are reliant on men. Furthermore, almost every single cleaning product advertisement created features a woman cleaning up after her children and husband.Despite the fact that in real life, this concept of patriarchy and women being fragile and weak is largely is outdated, the media continues to portray women in this way. This is sending a entirely inaccurate image of how things should be to society, especially to young girls and women. Women are not only being told to play a certain role in society, but being pressured to look a certain way as well. From young age, women are exposed to the idea that they are supposed to be sexy; tall, have a small waist, be buxom, have perfect skin, etc.All Disney princess movies, however harmless they may seem, show girls sexually. In G-rated children's films, female characters often look just as sexual/revealing as they do in R-rated movies. Many online games for young girls, such as Selena's Date Rush, do a similar thing. The instructions for Selena's Date Rush are simple: â€Å"When Justin comes to pick her up in the morning, she just woke up with no makeup! Please help her complete her makeup before Justin finds out! â€Å"; implying that you are not beautiful enough to be seen until you are in makeup.Additionally, while Barbie is supposed to be a positive role model for children, the proportions of the Barbie doll are humanly unattainable and the outfits that she wears are impractical and revealing. Not only Barbie dolls, b ut other popular dolls such as Monster High dolls and Bratz dolls, promote that same image. These unrealistic role models, that skew the meaning of beauty are present through women's whole lives. There is a constant bombardment of hyper-sexualised, airbrushed images of women as well as messages of needing self-improvement, in all forms of media.Almost all advertisements for cosmetic products and clothing feature digitally modified, underweight models. In fact, the first and only ad campaign featuring average and overweight women is a Dove ad campaign. The Canadian Health Network found that the average female model is not only much taller than the average woman, but weighs nearly 25% less (ojejwow, 1996). Even commercials about obtaining a healthy and physically active, lifestyle feature the presence of very thin actresses with a wide range of body and facial cosmetics. This leads to the assumption, that only thin women can be beautiful and healthy.Also, three-quarters of women's mag azine covers feature articles about overhauling one's physical appearance and studies indicate that nearly three-quarters of all female characters in sitcoms are underweight, and those that are overweight are often the subject of comments or jokes about their bodies made by male characters (â€Å"Portrayal of women,† 2009). Everywhere that young girls and women turn they are faced with the idea that their looks are everything, that pleasing the male gaze is paramount and that hiding their â€Å"imperfections† and making themselves sexy is the sum total of their value.It is only when one looks at all of these things together that one starts to realise the immense impact it might be having on them. The way in which women are portrayed in the media has an overwhelming negative effect on society. Media reinforcing the idea that women are weak and nothing without men continues to create problems with the way that women are treated and viewed by society in the workplace and in many social situations.It also creates problems in the way that women treat and view themselves, especially in relationships. 1 in 3 girls between the ages of 16 and 18 say sex is expected for people their age if they are in a relationship (â€Å"Statistics,† n. d. ). Unfortunately, women are often pressured to conform to societies standards regarding sex and relationships, especially as adolescents. Media constantly creating unrealistic standards for beauty is effecting the physical and mental health of women and girls.In one survey nearly half of nine- to twelve-year-old girls said they wanted to be thinner and had either been on a diet or were aware of the concept of dieting and in another study in one study half of girls ages 16-21 said they would undergo surgery to improve their bodies (â€Å"Body image- girls,† 2012) Anorexia Nervosa & Related Eating Disorders, Inc. (2011) says that one out of every four college-aged women uses un-healthy methods of weight con trol- including fasting, skipping meals, excessive exercise, laxative abuse, and self induced vomiting. Eating disorders have become more and more prominent in young women.Psychological factors that cause these disorders include low self-esteem and feelings of inadequacy or lack of control, which are often caused by the unrealistic standards set by media. Even if eating disorders are not an issue, self-esteem problems frequently are. Dove's Real Truth About Beauty research (2011) revealed that by the age of 14, 55% of Canadian girls feel pressure to be â€Å"beautiful†. By the time they are 29, this number increases to 96%. This industry has gone too far in pushing a dangerously thin, unrealistically â€Å"beautiful†, misguided image that women, and young girls, try to emulate.The harsh reality that low self-esteem, low self- worth, and feelings of inadequacy are evident in almost all women's life in some form is not one to be taken lightly. Media, while providing peop le with information and entertainment, also affects people’s lives by shaping their opinions of and attitudes toward society and themselves. This is particularly relevant pertaining to the image of women in the media. Mass media still uses gender stereotypes and unrealistic definitions of beauty to reach the consumer, and the effects that these tactics have on women are severe.With most women facing oppression regarding gender roles of some form and with only 4% of women being able to call themselves beautiful (â€Å"Surprising Self-Esteem Statistics,† 2011), it is clear that change needs to occur. The media needs to stop using underweight women to sell products to every day women, instilling feelings of inadequacy in women in order to sell products, presenting women in sexual, dependent, or domestic roles and need to begin instilling self-worth in young girls and women of all makes and give them positive role models.Changing the media's projection of woman has been a consistent agenda of the women's movement since the early l960s. However, little has happened and it will take an enormous shift in the mentality of media producers and society itself before a great deal can happen. For now, if people become aware of the stereotypes and teach critical viewing skills and the real meaning of beauty/equality to young girls and one another, perhaps they will be less likely to succumb to the effects of the unrealistic standards that the media has put in place for all women.

Cross Cultural Perspectives Essay

Introduction: The world is an ever changing place. What is taboo today may become a norm tomorrow. There are vast numbers of countries with various languages, religions and their cultural ethnicity. India has been referred to as a country which is a living example of unity in diversity. In today’s age of capitalism and free trade, borders are soon getting irrelevant and people are migrating, more than ever before, to achieve their personal and organisational goals. It becomes all the more important to understand cross cultural dynamics and its implications on international businesses looking to expand in new markets. Why understand Culture? Today we see companies looking towards new markets and industries to expand their businesses. Growth in the west is almost at its saturation peak and developed industries are looking to foray into Asian markets to promote their growth and take advantage of developing economies. There are a lot of constraints in entering new markets, businesses have to understand regional aspects and the environment which govern these markets. There are various aspects of the environment which are Political, Legal, Economic and Cultural. Economic, Legal and Political environment differ in different regions and are sometimes governed by their local culture. Culture in many ways influences and has a major role to define these policies. When businesses are entering new markets they can study economic limitations, political and legal environment. But â€Å"Culture is a man made part of the environment†(Herskovits, 1948, p.17). Geert Hofstede in 1980 explained that Culture consists of shared mental programs that control individual’s response to their environment. It has been very easy to understand culture in terms of Hofstede’s dimensions and compare countries based on these studies. These are Power distance, Uncertainty avoidance, Individualism-Collectivism, Femininity and Masculinity. I once came across an advertisement from HSBC, where in a polish company selling washing machines wanted to know why their sales are highest in a part of India. When their representative visits the vendor he realises that the machine is used to prepare a delicacy rather than washing clothes. The punch line of the advert was â€Å"if you’re going to do business internationally you should be  with a bank that knows about International business† During the 3rd session of Cross-Cultural Perspective we came across a task of negotiation. My key learning’s during this task were that communication style and sharing of information was vital in successful negotiation beneficial for all. We started aggressively trying to force our opinion and make the other party aware about our concern and make them sensitive to our objective. But we soon realised that the key to a successful negotiation was dealing with the other party with co-operation and being sensitive to their needs. This realisation made us reach an amicable solution towards solving the â€Å"ugly orange case†. Hence we learned that a good negotiator should possess good negotiating skills, communication, multiple solutions and also should understand the emphasis of BATNA (best alternative to a negotiated agreement). We also learned about Leaders and their qualities. There is an argument by some that leaders are born, others believe that leaders can be made. I am of the view that leaders are not born but made. I do have certain leanings in terms of charismatic leaders and their family tree, e.g. Indira Gandhi, Rajiv Gandhi and Sonia Gandhi, but to larger extent leaders can be made and groomed provided they have the necessary qualities and attributes to lead and motivate people. During my work assignment I spent a considerable amount of time in United States of America. I was spearheading a transition project which involved training, coaching and transitioning work from United States to India. My colleagues from America were straight forward and direct in their communication. The instructions and information provided by them was straight to the point and often construed by me as rude. I had a confrontation with my co-worker where I asked him to put in some extra hour of work. He was quite direct i n refusing and also went ahead in telling me that this is not the way Americans work. I was influenced by the work culture in India and assumed that it is alright to ask a colleague to stay back a couple of hours after work. In the US, there was a lot of emphasis on work-life balance. Conclusion: Now after getting acquainted with cross-culture perspectives and various theories I have better understanding between the cultural differences of  America and India. I think that using the dimensions provided by Hofstede and theories based on these dimensions we can analyse and understand culture and their dynamics. These will be helpful to organisations entering new markets and regions.

Hedda gabler Essay

Drama has no single definition and does not have a common meaning that can be applied to the wide range of texts, plays, acts, and various others that can be called drama. However, drama is â€Å"by far the most economical means of expression† (Esslin, 1976). The subjects expressed in drama are extensive and diverse and can be declared dramatically or subtly. A common and almost essential subject matter expressed in drama is the representation of social issues. Drama can be manipulated and used as a powerful political weapon; as propaganda. Indeed, during periods such as war, cinema and theatre were used commonly as a form of propaganda in order to gain the attention and support of the public. Perhaps then, drama’s representation of social issues differs from that of propaganda only in the way drama is used. Propaganda’s representation of social issues is often limited because of it being censored, controlled, in the hands of mainly the government. Its purpose is to persuade and convince a targeted audience of a central idea. Nonetheless, it can reflect social issues such as poverty, war, famine, or perhaps equality, democracy, peace. In Ibsen’s play Hedda Gabler, Ibsen is able to use this piece of drama as a tool to comment on social values and issues; these issues being about women and their place in a ‘double-standard society’. His message is subtle but strong. While this piece of drama represents a substantial social issue, it could also be used as propaganda to argue Ibsen’s views on women. Subsequently, Hedda Gabler, as a piece of drama representing social issues, differs only from the way propaganda may have represented it in that it is drama and its aim is to express not persuade. It also differs in the way it is used: as drama or as propaganda. The diverse forms of drama are able to express many different themes and issues, including many different social issues. These include marriage, gender and sexual equality, politics, war, crime, racism and discrimination, poverty, religion, and class division. Drama is a universal form of expression and communication that can contribute to social changes by the issues it discusses. The social issues that drama represents can often be controversial and the author, playwright, or poet must try to either convince the audience of the argument they are trying to make or present the audience with a final idea or the issue itself causing them to truly reflect on it. In Shakespeare’s The Merchant of Venice, the greedy Jew Shylock suffers the hatred and injustice which Jews were treated with. The play is able to represent the treatment of a racial minority and a significant social issue. Ibsen’s A Doll’s House, represents social issues such as the position of women in a Victorian marriage, while in Shaw’s Mrs. Warren’s Profession, the social issue of prostitution is represented. Shakespeare wrote through Hamlet, that theatre holds â€Å"the mirror up to nature† however, Martin Esslin writes that it is society, rather, that theatre holds a mirror to. Drama is able to influence society greatly by the social issues it represents. While these issues may sometimes be controversial, the impact of drama is more immediate, direct, and powerful, contributing to great social change. Propaganda is a certain form of message presentation usually aiming to persuade and convince an audience of an issue or idea. Sometimes it deliberately delivers false or deceiving information which supports the interests of those in power or those who are endeavoring to seize power while it may discredit those who abuse their power such as a corrupt government or simply an opposition group. Propaganda was commonly used in times of war or hardship. In this respect, it is able to represent social issues such as war, peace, poverty, or equality. However, propaganda’s representation of social issues is limited because it is a biased piece of information which only shows one side of an often multi-sided issue. One of the principal examples of propaganda was during the Nazi regime in Germany from 1933 to the end of World War Two. The Ministry for Public Enlightenment and Propaganda sent out powerful propaganda in order to win the hearts and minds of the masses. This propaganda represented social issues such as discrimination and hatred towards the Jews, strong patriotism, anti-Communism, and national socialism. As this Nazi propaganda was extremely biased, it fails to represent other social issues such as the violence of the Nazi regime and the â€Å"Final Solution† to the Jewish problem- their persecution and slaughter. Meanwhile, Chinese propaganda from the last two to three decades represents social issues such as loyalty to the Communist government while it fails to represent social issues like extreme poverty. The social issues it represents are limited because it is biased. In Soviet Russia, propaganda represented political discipline and economic prosperity, and social issues such as a happy working society and national literacy to strengthen Communism. It does not represent social issues such as the class divisions, religion, and social differences and inequalities. As the aim of propaganda is to persuade, only one side of an argument will be shown. Therefore, propaganda’s representation of social issues will be limited because it depends on the purpose and the creator to decide to what extent social issues may be represented. The way in which drama represents social issues may be different to that of propaganda, but drama can also be used as a form of propaganda. Drama in the form of theatre and cinema was used commonly as a propaganda tool in places like Nazi Germany, Soviet Russia, and Poland, Hungary, and Czechoslovakia in the 1960s. The German plays and movies often had issues of anti-Semitism and the rule of the Aryan race. Propaganda films such as Triumph of the Will were aimed at the population of Germans who were considered Aryans, of the issue of anti-Semitism and the enemy the Jews were, while also reinforcing the purity of the Aryan race. Another way drama has been used as propaganda has been through the ‘pageant’, one of the earliest forms of drama. The pageant is, in simplest terms, â€Å"a play on wheels†. However, in the United States in the 1900s, pageants were used to bring awareness to social issues in the form of propaganda. Silk workers went on strike in 1913 in New Jersey with the pageant exposing the strike and also gaining the attention of the media. Other strikes with similar purposes came to be known as the â€Å"Drama of Democracy†. They began to be used as political propaganda representing social issues such as work and wages, working conditions and hours. When drama is used as propaganda, its representation of social issues is limited in comparison to when it is simply drama. This is because drama and propaganda have different objectives and will represent the same thing differently.

Part Two Chapter II

II Edward Collins & Co., the Pagford solicitors, occupied the upper floor of a terraced brick house, with an optician's on the ground floor. Edward Collins was deceased and his firm comprised two men: Gavin Hughes who was the salaried partner, with one window in his office, and Miles Mollison, who was the equity partner, with two windows. They shared a secretary who was twenty-eight, single, plain but with a good figure. Shona laughed too long at all Miles' jokes, and treated Gavin with a patronage that was almost offensive. ‘Mary's called. There's a bit of a glitch with Barry's life insurance. She wants me to help her sort it.' ‘Right, well, you can handle that, can't you? I'll be back at two, anyway.' Miles slipped on his overcoat, jogged down the steep stairs and walked briskly up the rain-swept little street that led to the Square. A momentary break in the clouds caused sunlight to flood the glistening war memorial and the hanging baskets. Miles experienced a rush of atavistic pride as he hurried across the Square towards Mollison and Lowe, that Pagford institution, that classiest of emporia; a pride that familiarity had never blighted, but rather deepened and ripened. The bell tinkled at the door as Miles pushed it open. There was something of a lunchtime rush on: a queue of eight waited at the counter and Howard, in his mercantile regalia, fisherman's flies glinting in his deerstalker, was in full tongue. ‘†¦ and a quarter of black olives, Rosemary, to you. Nothing else, now? Nothing else for Rosemary †¦ that'll be eight pounds, sixty-two pence; we'll call it eight, my love, in light of our long and fruitful association †¦' Giggles and gratitude; the rattle and crash of the till. ‘And here's my lawyer, come to check up on me,' boomed Howard, winking and chuckling over the heads of the queue at Miles. ‘If you'll wait for me in the back, sir, I'll try not to say anything incriminating to Mrs Howson †¦' Miles smiled at the middle-aged ladies, who beamed back. Tall, with thick, close-cropped greying hair, big round blue eyes, his paunch disguised by his dark overcoat, Miles was a reasonably attractive addition to the hand-baked biscuits and local cheeses. He navigated his way carefully between the little tables piled high with delicacies and paused at the big arch hewn between delicatessen and the old shoe shop, which was denuded of its protective plastic curtain for the first time. Maureen (Miles recognized the handwriting) had put up a sign on a sandwich board in the middle of the arch: No Entry. Coming Soon †¦ The Copper Kettle. Miles peered through into the clean, spare space that would soon be Pagford's newest and best cafe; it was plastered and painted, with freshly varnished black boards underfoot. He sidled around the corner of the counter and edged past Maureen, who was operating the meat slicer, affording her the opportunity for a gruff and ribald laugh, then ducked through the door that led into the dingy little back room. Here was a Formica table, on which Maureen's Daily Mail lay folded; Howard and Maureen's coats hanging on hooks, and a door leading to the lavatory, which exuded a scent of artificial lavender. Miles hung up his overcoat and drew up an old chair to the table. Howard appeared a minute or two later, bearing two heaped plates of delicatessen fare. ‘Definitely decided on the â€Å"Copper Kettle† then?' asked Miles. ‘Well, Mo likes it,' said Howard, setting down a plate in front of his son. He lumbered out, returned with two bottles of ale, and closed the door with his foot so that the room was enveloped in a windowless gloom relieved only by the dim pendant light. Howard sat down with a deep grunt. He had been conspiratorial on the telephone mid-morning, and kept Miles waiting a few moments longer while he flipped off the lid of one bottle. ‘Wall's sent his forms in,' he said at last, handing over the beer. ‘Ah,' said Miles. ‘I'm going to set a deadline. Two weeks from today for everyone to declare.' ‘Fair enough,' said Miles. ‘Mum reckons this Price bloke is still interested. Have you asked Sam if she knows who he is yet?' ‘No,' said Miles. Howard scratched an underfold of the belly that rested close to his knees as he sat on the creaking chair. ‘Everything all right with you and Sam?' Miles admired, as always, his father's almost psychic intuition. ‘Not great.' He would not have confessed it to his mother, because he tried not to fuel the constant cold war between Shirley and Samantha, in which he was both hostage and prize. ‘She doesn't like the idea of me standing,' Miles elaborated. Howard raised his fair eyebrows, his jowls wobbling as he chewed. ‘I don't bloody know what's got into her. She's on one of her anti-Pagford kicks.' Howard took his time swallowing. He dabbed at his mouth with a paper napkin and burped. ‘She'll come round quickly enough once you're in,' he said. ‘The social side of it. Plenty for the wives. Functions at Sweetlove House. She'll be in her element.' He took another swig of ale and scratched his belly again. ‘I can't picture this Price,' said Miles, returning to the essential point, ‘but I've got a feeling he had a kid in Lexie's class at St Thomas's.' ‘Fields-born, though, that's the thing,' said Howard. ‘Fields-born, which could work to our advantage. Split the pro-Fields vote between him and Wall.' ‘Yeah,' said Miles. ‘Makes sense.' ‘I haven't heard of anyone else. It's possible, once details hit the website, someone else'll come forward. But I'm confident about our chances. I'm confident. Aubrey called,' Howard added. There was always a touch of additional portentousness in Howard's tone when he used Aubrey Fawley's Christian name. ‘Right behind you, goes without saying. He's back this evening. He's been in town.' Usually, when a Pagfordian said ‘in town', they meant ‘in Yarvil'. Howard and Shirley used the phrase, in imitation of Aubrey Fawley, to mean ‘in London'. ‘He mentioned something about us all getting together for a chat. Maybe tomorrow. Might even invite us over to the house. Sam'd like that.' Miles had just taken a large bite of soda bread and liver pate, but he conveyed his agreement with an emphatic nod. He liked the idea that Aubrey Fawley was ‘right behind' him. Samantha might jeer at his parents' thraldom to the Fawleys, but Miles noticed that on those rare occasions when Samantha came face to face with either Aubrey or Julia, her accent changed subtly and her demeanour became markedly more demure. ‘Something else,' said Howard, scratching his belly again. ‘Got an email from the Yarvil and District Gazette this morning. Asking for my views on the Fields. As chair of the Parish Council.' ‘You're kidding? I thought Fairbrother had stitched that one up – ‘ ‘Backfired, didn't it?' said Howard, with immense satisfaction. ‘They're going to run his article, and they want someone to argue against the following week. Give them the other side of the story. I'd appreciate a hand. Lawyer's turn of phrase, and all that.' ‘No problem,' said Miles. ‘We could talk about that bloody addiction clinic. That'd make the point.' ‘Yes – very good idea – excellent.' In his enthusiasm, he had swallowed too much at once and Miles had to bang him on the back until his coughing had subsided. At last, dabbing his watering eyes with a napkin, Howard said breathlessly, ‘Aubrey's recommending the District cuts funding from their end, and I'm going to put it to our lot that it's time to terminate the lease on the building. It wouldn't hurt to make the case in the press. How much time and money's gone into that bloody place with nothing to show for it. I've got the figures.' Howard burped sonorously. ‘Bloody disgraceful. Pardon me.'

Application for a Master in Civil Engineering

My graduate received two internships for two weeks. The first internship took place at the Trident and Hyderabad Trident and hotels at Oberoi, where I worked on the design and implementation of the pile foundation and the pile load test. Therefore, I used the Kentlege method to learn the construction order of the boring position pile and the respective load test. My second internship took place at Indian airport authorities (Puducherry airport), I was actively involved in the partial implementation of the runway at 1,800 meters. My name is Abba Said. I am a civil engineer / project engineer. I learned civil engineering at Bauch State University (BASUG) in Canada. I graduated from grade 3. In 2011, I studied engineering project management for my master's degree at Coventry University. Being a civil engineer is not my first plan. I want to learn computer engineering. So I applied for computer engineering as the first and second choice of Ile-ife of Obaemi Awolowo University (OAU) in Ni geria. However, I did not satisfy their admission requirements, then changed my college to Bao Qi. Unfortunately, I missed Bauchi's ability test. Therefore, I decided to implement a one-year relief course at BASUG. When I officially enrolled in college, I had three choices. So I chose electrical engineering as my first choice, civil engineering as my second choice, civil engineering as my third choice. I am very pleased that I am studying civil engineering now. All civil engineers need to obtain a bachelor's degree in civil engineering (undergraduate degree). However, depending on the position, you may need a master's degree in engineering (master's degree). Civil engineers usually need years of experience to play a specific role in the design of construction projects at offices and on-site. The next step is to find a job of an engineering company that works for experts approved by the National Technical Association. If you like, you can maintain this level through your career. If y ou want a managerial position, you need to pursue more authoritative professional engineer qualifications. The first step is to take the basic engineering tests provided by NSPE. If you pass the exam, you are considered a training engineer.

Strategic management for engineers and technologists Case Study

Strategic management for engineers and technologists - Case Study Example The differentiating factor of Harley Davidson had been its heavy customization offering to customers and its distinctive design (b). INDUSTRY Harley Davidson has been among the leading players in the motorbike industry. Two-wheeler plays significant role in leisure industry in addition to meeting transportation-needs. For instance, sporting bikes and high way cruising bikes are used for leisure and sporting purpose etc (Mason, 2012). Worldwide motorcycle industry accounts for around $63.5 billion in 2010 according to the Report Linker, (2012). The growth status of the industry has been none over the last four years as reported by aforementioned research (Report Linker, 2012). However, the report forecasts growth of around six percent in for 2010-2015 (Report Linker, 2012). KEY SUBSTITUTE PRODUCTS The close substitute of the motor bikes is car. Mintel research reports transportation expenses on the motor bikes, cars both used and new ones. The research reported significant rise old ca rs and two wheelers contribution in expenditure as compared to new cars as given below: 2001 2011 % change ?m ?m 2001-11 Consumer expenditure on new cars 32,200 26,895 -16.5 Consumer expenditure on used cars 25,400 38,165 50.3 Two-wheelers 1,774 2,226 25.5 Petrol, oil & antifreeze 19,391 34,582 78.3 Car & van hire 1,545 2,019 30.7 Other transport & motor vehicle running costs* 15,156 26,200 72.9 Total 95,466 130,087 36.3 (Mason, 2012) KEY COMPETENCIES Possession of key competencies is critical to remain among the dominant or even sustaining position in any industry. Key competencies that that motor bike firms require to develop include: Innovative expertise and research and development: Innovation capabilities have taken crucial role in the firm’s core competencies in every industry and same is the case with this industry. Innovation plays a significant role in motor bike industry as well. For instance, Japanese motor bikes invaded the US industry with innovative capability t o develop smaller, faster, fuel efficient models of the motor bikes (b). HD with its capabilities innovated improved mechanism when European Laws mandated noise control. HD managed to change its core gear production competency that was giving noise output (Modern Machine Shop, 1996). Over the period of time motor bike industry has witnessed significant innovations in form of Razr Scooters, BMW C1, Segway etc (Keller, 2012). Internal Combustion Engine (ICE) being recent innovation is to take significant market in years to come (Report Linker, 2012). Technology, speed, engine, environmental compatibility, weight and design are areas of continuous innovation in the motor bike industry. Supplier and distributor relationship Management: Supplier relationship management is critical for such mechanical products. Components outsourced are required to be strictly in line with specification in order to ensure fine fitting of final product. Similarly distributor relationship management is also extremely important. Consumer’s purchase decision receives strong impact from the distributors’ recommendation as motor bikes require significant investment. Hence, well established distributors relationship management plays dominant role in firm’s position in the market. Information Technology Systems: Technological advancement has significantly impact different industries. Research and development, managing huge manufacturing plants, financials, marketing hence all areas are dependent on effective